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Consumer behaviour
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Sharma, Piyush
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Mohan, Geetha
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Journal of business research : JBR
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A Research Agenda for Service Marketing
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
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Handbook of Research on Asian Business
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Handbook of research on Asian business
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ECONIS (ZBW)
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101
Challenges in internationalization of R&D teams : impact of foreign technocrats in top management teams on firm innovations
Zhang, Yameng
;
Sharma, Piyush
;
Xu, Yekun
;
Zhan, Wu
- In:
Journal of business research : JBR
128
(
2021
),
pp. 728-741
Persistent link: https://www.econbiz.de/10012494532
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102
Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing
Sharma, Piyush
;
Roy, Rajat
;
Rabbanee, Fazlul K.
- In:
Journal of business research : JBR
109
(
2020
),
pp. 88-100
Persistent link: https://www.econbiz.de/10012238031
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103
Role of HRM in knowledge integration : towards a conceptual framework
Malik, Ashish
;
Froese, Fabian Jintae
;
Sharma, Piyush
- In:
Journal of business research : JBR
109
(
2020
),
pp. 524-535
Persistent link: https://www.econbiz.de/10012238113
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104
The impact of psychological contract breaches within east-west buyer-supplier relationships
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Sima, Herbert
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 220-231
Persistent link: https://www.econbiz.de/10012290048
Saved in:
105
Managing uncertainty during a global pandemic : an international business perspective
Sharma, Piyush
;
Leung, Tak Yan
;
Kingshott, Russel P. J.
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 188-192
Persistent link: https://www.econbiz.de/10012257561
Saved in:
106
Gender equity and public health outcomes : the COVID-19 experience
Leung, Tak Yan
;
Sharma, Piyush
;
Adithipyangkul, Pattarin
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 193-198
Persistent link: https://www.econbiz.de/10012257566
Saved in:
107
Demystifying deliberate counterfeit purchase behaviour : towards a unified conceptual framework
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10011570774
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108
Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas
;
Sivakumaran, Bharadhwaj
;
Kalro, Arti
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
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109
Hospitality marketing : strategic issues
Chandiok, Suniti
;
Sharma, Piyush
- In:
Strategic marketing management and tactics in the …
,
(pp. 213-242)
.
2017
Persistent link: https://www.econbiz.de/10011695341
Saved in:
110
Marketing resources, performance, and competitive advantage : a review and future research directions
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5547-5552
Persistent link: https://www.econbiz.de/10011597350
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