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Measuring personal cultural orientations: scale development and validation
Sharma, Piyush - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 787-807
Persistent link: https://www.econbiz.de/10008710915
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Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness
Sharma, Piyush - In: Journal of international business studies : JIBS ; a … 42 (2011) 2, pp. 285-307
Persistent link: https://www.econbiz.de/10008811515
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Trust and reciprocity with transparency and repeated interactions
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of business research : JBR 63 (2010) 3, pp. 241-248
Persistent link: https://www.econbiz.de/10008382094
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5, pp. 473-495
Persistent link: https://www.econbiz.de/10008416293
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Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush; Marshall, Roger; Alan Reday, Peter; Na, … - In: Journal of marketing management : MM 26 (2010) 1, pp. 163-181
Persistent link: https://www.econbiz.de/10008416300
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Gender and age as moderators in the service evaluation process
Sharma, Piyush; Chen, Ivy S.N.; Luk, Sherriff T.K. - In: The journal of services marketing 26 (2012) 2, pp. 102-115
Persistent link: https://www.econbiz.de/10009961747
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Store environment's impact on variety seeking behavior
Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: Journal of retailing and consumer services 19 (2012) 4, pp. 419-429
Persistent link: https://www.econbiz.de/10009979336
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Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10009988434
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Offshore outsourcing of customer services - boon or bane?
Sharma, Piyush - In: The journal of services marketing 26 (2012) 5, pp. 352-365
Persistent link: https://www.econbiz.de/10009998318
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Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers
Hsieh, J. J. Po-An; Sharma, Piyush; Rai, Arun; … - In: Journal of service research : JSR 16 (2013) 3, pp. 277-294
Persistent link: https://www.econbiz.de/10010159453