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Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
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Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Sharma, Piyush; Chung, Cindy; Erramilli, M. Krishna; … - In: Handbook of research on Asian business, (pp. 125-143). 2007
Persistent link: https://www.econbiz.de/10003401229
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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Differences in the impact of R&D intensity and R&D internationalization on firm performance – Mediating role of innovation performance
Leung, Tak Yan; Sharma, Piyush - In: Journal of business research : JBR 131 (2021), pp. 81-91
Persistent link: https://www.econbiz.de/10012544940
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Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish; Mahadevan, Jasmin; Sharma, Piyush; … - In: Journal of business research : JBR 132 (2021), pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
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Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.; Sharma, Piyush; Barnes, Bradley R. - In: Journal of business research : JBR 139 (2022), pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
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How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.; Zhang, Yameng; Zhan, Wu; Sharma, Piyush - In: Journal of business research : JBR 139 (2022), pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
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Religiosity and psychological contracts in Asian B2B service relationships
Kingshott, Russel P. J.; Chung, Henry F. L.; Putranta, … - In: Industrial marketing management : the international … 98 (2021), pp. 138-148
Persistent link: https://www.econbiz.de/10013206367
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Dark side of business-to-business (B2B) relationships
Sharma, Piyush; Kingshott, Russel; Leung, Tak Yan; … - In: Journal of business research : JBR 144 (2022), pp. 1186-1195
Persistent link: https://www.econbiz.de/10013185089
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Technostressors - a boon or bane? : toward an integrative conceptual model
Ramesh, Rofia; Ananthram, Subramaniam; Vijayalakshmi, V.; … - In: Journal of Indian business research 14 (2022) 3, pp. 278-300
Persistent link: https://www.econbiz.de/10013288114