This article reveals an a priori link between the effective management of corporate brands and the strength of corporate brand identification by customers and stakeholders. The article introduces a model of corporate brand management and corporate brand identification. This research, undertaken...

A model is presented in this paper for maintenance service contract design, negotiation and optimization. The model was developed under the assumption that there are one customer and one unique service provider who is the Original Equipment Manufacturer (OEM) and is called the agent in this...

Purpose – Many supply contracts are employed in practice to improve the performance of supply chains. But there is a lack of research that can offer guidance to practitioners in choosing the best supply contract among a group of popular contracts. This paper aims to fill this gap by developing...