AlSharji, Adel; Ahmad, Syed Zamberi; Abu Bakar, Abdul Rahim - In: Journal of Entrepreneurship in Emerging Economies 10 (2018) 2, pp. 302-328
Purpose: This paper aims to investigate the key drivers of social media adoption intention by small- and medium-sized enterprises (SMEs). Design/methodology/approach: It uses a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs. Data...