Strong market orientation is essential to firm success. In the diverse and dynamic digital environment, a strong market orientation philosophy is even more important to the digital entrepreneur. We explore the advantages and challenges that the networked world offers the market-oriented digital...

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Enterprise Resource Planning (ERP) systems present significant challenges to modern businesses. Although some organizations enjoy a smooth ERP implementation, others experience very public failures. The present research develops a general models that uses differences between appropriability...

Purpose: The purpose of this study is to illustrate the influence of media coverage and sentiment about brands on user-generated content amplification and opinions expressed in social media. Design/methodology/approach: This study used a mixed-method approach, using a brand situation as a case...