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Soviets challenge U. S. marketing : new competitive situation taking shape
Carson, David; Wortzel, Lawrence H. - In: Business horizons 13 (1970) 3, pp. 39-44
Persistent link: https://www.econbiz.de/10001975503
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Qualitative marketing research
Carson, David (contributor) - 2001
Persistent link: https://www.econbiz.de/10001541870
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The marketing of services : managing the intangibles
Rushton, Angela M. - In: European journal of marketing : EJM 19 (1985) 3, pp. 19-40
Persistent link: https://www.econbiz.de/10001071453
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Innovative methodologies in enterprise research
Hine, Damian (contributor); Carson, David (contributor) - 2007
1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives -- 3. 'If a picture paint a thousand words' : reaching beyond the traditional for alternative insights -- 4. Qualitative methodologies for enterprise research. -- 5. Quantitative...
Persistent link: https://www.econbiz.de/10012419971
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Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David - In: European journal of marketing : EJM 24,11 (1990)
Persistent link: https://www.econbiz.de/10004092852
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Soviets challenge U.S. marketing New competitive situation taking shape
Carson, David; Wortzel, Lawrence H. - In: Business Horizons 13 (1970) 3, pp. 39-44
Persistent link: https://www.econbiz.de/10005354768
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Qualitative marketing research
Carson, David (contributor) - 2001
Persistent link: https://www.econbiz.de/10004731929
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Global warming: Basis for concern
Carson, David - In: RSA journal : the journal of the Royal Society for the … 144 (1996) 5470, pp. 52-61
Persistent link: https://www.econbiz.de/10006154402
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Let marketers reclaim corporate strategy
Mattsson, Jan; Ramaseshan, Ram; Carson, David - In: Journal of strategic marketing 14 (2006) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10007261695
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Issues which Impact upon Marketing in the Small Firm
Mc Cartan-Quinn, Danielle; Carson, David - In: Small business economics : an internat. journal 21 (2003) 2, pp. 201
Persistent link: https://www.econbiz.de/10007104971