People are seeking ways to retrieve information on their health in an innovative way by looking online for information to decide whether or not to visit a doctor. Searching for health information on the Internet is always easy and convenient. However, the evaluation of the quality of health...

The purpose of this paper is to consolidate existing knowledge and theories on marketing-operations alignment and theoretical background for this organizational alignment. The research used a qualitative literature review approach to identify key contributions to this area and incorporate them...