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ECONIS (ZBW)
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Critical factors to successful website development: opinions of website designers and developers
Korgaonkar, Pradeep
;
O'Leary, Bay
;
Silverblatt, Ronnie
- In:
International journal of e-business research : an …
5
(
2009
)
4
,
pp. 39-54
Persistent link: https://www.econbiz.de/10003891592
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2
Product classifications, consumer characteristics, and patronage preferences
Korgaonkar, Pradeep
;
Becerra, Enrique
;
O'Leary, Bay
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003989686
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3
Critical factors to successful website development : opinions of website designers and developers
Korgaonkar, Pradeep
;
O'Leary, Kathleen Bay
; …
- In:
E-business applications for product development and …
,
(pp. 361-377)
.
2011
Persistent link: https://www.econbiz.de/10008938112
Saved in:
4
Product, marketing and web site attributes discriminating between successful and failed Internet businesses
Korgaonkar, Pradeep
;
O'Leary, Bay
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 485-512
Persistent link: https://www.econbiz.de/10003800836
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5
Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
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6
Incentivized reviews : promising the moon for a few stars
Petrescu, Maria
;
O'Leary, Kathleen Bay
;
Goldring, Deborah
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
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7
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
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8
The role of Internet auctions in the expansion of B2B markets
Sashi, C.M.
;
O'Leary, Bay
- In:
Industrial marketing management : the international …
31
(
2002
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10006269884
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9
Retail employee theft : When retail security alone is not enough
Korgaonkar, Pradeep
;
Becerra, Enrique P.
;
Mangleburg, Tamara
- In:
Psychology & Marketing
38
(
2021
)
5
,
pp. 721-734
Persistent link: https://www.econbiz.de/10012535694
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10
Strategic market planning in a turbulent business environment
Silverblatt, Ronnie
;
Korgaonkar, Pradeep
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10003606940
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