Borland, Helen; Akram, Selina - In: Qualitative Market Research: An International Journal 10 (2007) 3, pp. 310-333
Purpose – Most fashion advertising in the UK uses and targets young, slim women (and/or men). The purpose of this paper research is to ask whether this approach is relevant and appropriate to older women, who make up a large and growing segment of the market, and who generally have more...