Die qualitative Kohortenstudie untersucht in der Zielgruppe der High Net Worth Individuals (HNWI) den generellen Wertewandel und das veränderte Luxusverständnis im Drei-Generationen-Vergleich und analysiert deren Auswirkungen auf die Wahrnehmung des (Premium)Autos als Luxusgut und seine Rolle...

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and...

Digitalization is changing the assets, competencies, and value creation of the customer insight function. New data sources, methods, and technologies provide an unprecedented wealth of data and opportunity for efficiency. At the same time, it is leading to an evolution in necessary capabilities...