Intermittent demand is often defined as random demand with a large proportion of zero values (Silver, 1981). However, the terms ‘intermittent demand', ‘lumpy demand', and ‘erratic demand' are used interchangeably in the literature. There is also a widely held misconception that low demand...

Choice-based conjoint experiments are used when choice alternatives can be described in terms of attributes. The objective is to infer the value that respondents attach to attribute levels. This method involves the design of profiles on the basis of attributes specified at certain levels....

Customers' preference for the hedonic benefits (e.g., aesthetics) and utilitarian benefits (e.g., functionality) offered by a product varies depending on the context — buying versus selling, and choice versus willingness-to-pay. However, a customer's preference formation could involve brand...