Durga Prasad, K.G.; Venkata Subbaiah, K.; Narayana Rao, K. - In: Journal of Advances in Management Research 9 (2012) 2, pp. 189-198
Purpose – The purpose of this paper is to develop a methodology using quality function deployment (QFD) approach for aligning competitive strategy with supply chain strategy. Design/methodology/approach – QFD and utility‐based optimization approach are employed to achieve strategic fit...