This paper traces the emergence, growth and development of an inconspicuous and unconventional business cluster in an emerging market context. Located at a single building in Onitsha, a market town in eastern Nigeria, '51 Iweka Road' has become the most famous address in the marketing and...

Purpose: The purpose of this paper is to examine affective commitment, normative commitment, and continuance commitment in a cross-national context to identify if the effect of country-specific cultural orientation on organizational commitment of faculty in higher education functions invariably...

Purpose: The purpose of this study is to develop a model for the study of Islamic bank choice and to test the significant importance of the constructs that influence bank customers to choose Islamic bank in a pluralistic-secular nation. Design/methodology/approach: Total of 348 conventional and...

Purpose: With the increasing presence of Islamic banking to Nigeria’s banking space and its relative success in the predominantly Muslim Northern region, the question of its prospect in the predominantly non-Muslim southeastern Nigeria becomes legitimate and urgent. Thus, the purpose of this...