The purpose of this paper is to provide fresh insights into rural artisanal activities in a developing world context. It highlights key determinants of the decision to engage in an artisanal business and the challenges that impact upon the growth of these activities

Purpose – The purpose of this paper is to bring the Nigerian woman from the margins of international obscurity by acknowledging the contributions of reputable academics from an emerging market context on a subject that has pervaded the global podium in recent years – i.e. women in...

Study level/applicability – This case is suitable for senior students taking marketing courses from marketing communications, marketing research and consumer behavior. Other students including postgraduate students on international business, strategic management and CSR courses may also...