D. Nkamnebe, Anayo; Ukenna, Steve; Anionwu, Carol; … - In: African Journal of Economic and Management Studies 5 (2014) 3, pp. 369-382
Purpose – The purpose of this paper is to identify and ranks factors that influence bank selection by undergrads in South East Nigeria. Design/methodology/approach – Totally, 300 undergrads were sampled from two universities. Five-point Likert-type question containing 49 bank selection items...