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Free gift inside!! : Forget the customer ; develop marketease
Brown, Stephen - 2003
Persistent link: https://www.econbiz.de/10004787395
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Marketing : the retro revolution
Brown, Stephen (contributor) - 2001
Persistent link: https://www.econbiz.de/10004775608
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And then we come to the brand : academic insights from international bestsellers
Brown, Stephen - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 70-86
Persistent link: https://www.econbiz.de/10009959012
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A litotes of what you fancy : some thoughts on Stanley Hollander's writing style
Brown, Stephen - In: Journal of historical research in marketing 1 (2009) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10009890101
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Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen - In: Journal of historical research in marketing 3 (2011) 4, pp. 449-468
Persistent link: https://www.econbiz.de/10009890174
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There's a scholar born every minute : this way to the eejit
Brown, Stephen - In: Journal of historical research in marketing 4 (2012) 2, pp. 324-330
Persistent link: https://www.econbiz.de/10010005210
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The failgood factor: playing hopscotch in the marketing minefield
Brown, Stephen - In: The marketing review 7 (2007) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10009853104
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Are marketing's metaphors good for it?
Brown, Stephen - In: The marketing review 8 (2008) 3, pp. 209-221
Persistent link: https://www.econbiz.de/10009853135
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Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen - In: The marketing review 10 (2010) 3, pp. 209-224
Persistent link: https://www.econbiz.de/10009853183
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Are we nearly there yet? : on the retro-dominant logic of marketing
Brown, Stephen - In: Marketing theory 7 (2007) 3, pp. 291-300
Persistent link: https://www.econbiz.de/10009870664