//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Internal competition in a nonp...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
21
Werbung
19
Consumer behaviour
13
Advertising effects
12
Konsumentenverhalten
12
Werbewirkung
12
Marketing
10
USA
9
United States
9
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Brand management
7
International marketing
7
Markenführung
7
Nonprofit organization
7
Nonprofit-Organisation
7
Relationship marketing
7
Bibliometrics
6
Bibliometrie
6
Nonprofit marketing
6
Nonprofit-Marketing
6
Strategisches Management
6
Emotion
5
Internationales Marketing
5
Fundraising
4
Gender
4
Service quality
4
Services marketing
4
Brand image
3
Charitable organization
3
China
3
Competitive advantage
3
Customer satisfaction
3
Dienstleistungsqualität
3
Forschung
3
Gemeinnützige Organisation
3
Globalization
3
Internet marketing
3
Lieferantenmanagement
3
more ...
less ...
Online availability
All
Undetermined
64
Free
2
Type of publication
All
Article
131
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
research-article
11
Lehrbuch
4
Aufsatz im Buch
3
Book section
3
Textbook
3
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
case-report
1
review
1
review-article
1
viewpoint
1
more ...
less ...
Language
All
English
95
Undetermined
47
Author
All
Ford, John B.
141
Merchant, Altaf
17
LaTour, Michael S.
15
West, Douglas C.
10
Honeycutt, Earl D.
9
Honeycutt Jr, Earl D.
8
Sargeant, Adrian
7
Mottner, Sandra
6
Ibrahim, Essam
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
4
Owens, Margaret
4
Thelen, Shawn
4
Clarke III, Irvine
3
Clarke, Irvine
3
Jain, Varsha
3
Karande, Kiran W.
3
Purwanegara, Mustika Sufiati
3
Rose, Gregory
3
Seifert, Bruce M.
3
Berry, Christopher
2
Burton, Scot
2
Case, F. Mark
2
Flaherty, Theresa B.
2
Henthorne, Tony L.
2
Honeycutt, Earl Jr.
2
Joseph, Beatriz
2
Joseph, Mathew
2
Karande, Kiran
2
Kees, Jeremy
2
LaTour, Kathryn A.
2
Latour, Michael S.
2
Li, Ling
2
Liu, Ran
2
Mady, Sarah
2
Mady, Tarek
2
Markowski, Edward P.
2
Mueller, Barbara
2
Polonsky, Michael J.
2
Shankarmahesh, Mahesh N.
2
more ...
less ...
Published in...
All
Journal of advertising research
28
International marketing review
16
Journal of business research : JBR
13
International Marketing Review
9
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Business Research
5
International journal of nonprofit and voluntary sector marketing
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of Services Marketing
3
American business review
2
Arts marketing : an international journal ; AM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international marketing
2
Journal of marketing theory and practice
2
Journal of world business : JWB
2
Organizations and markets in emerging economies
2
Review of marketing research
2
The journal of product & brand management
2
The journal of services marketing
2
Business Horizons
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European Business Review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
1
International journal of electronic customer relationship management : IJECRM
1
International journal of production research
1
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of World Business
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Leadership in nonprofit organizations ; Vol. 1
1
Operations research, Management science : OR MS ; the international literature digest
1
Organizations and Markets in Emerging Economies
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
72
OLC EcoSci
44
Other ZBW resources
16
RePEc
9
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
142
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internal competition in a nonprofit museum context : develoment of a scale
Mottner, Sandras
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10003727834
Saved in:
2
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
3
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
4
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
5
Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
Saved in:
6
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
Saved in:
7
Competitive advantage
Ford, John B.
- In:
The Routledge companion to strategic marketing
,
(pp. 141-150)
.
2021
Persistent link: https://www.econbiz.de/10012498443
Saved in:
8
What do we know about creativity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
Saved in:
9
What do we know about gender and diversity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 119-120
Persistent link: https://www.econbiz.de/10012293502
Saved in:
10
60 robust years of advertising research, and counting : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10012301355
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->