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The marketing management process and heuristic devices: an action research investigation

Vignali, Claudio; Zundel, Mike - In: Marketing intelligence & planning 21 (2003) 4, pp. 205-219

Persistent link: https://www.econbiz.de/10006968566

The possibility of Boddingtons - "The cream of Manchester's" - Entry into the Dutch market

Cuomo, Genaro; Vignali, Claudio - In: Management decision : MD 34 (1996) 8, pp. 64

Persistent link: https://www.econbiz.de/10006589259

Dancall Telecom A-S in the UK mobile telephone market

Bennett, R.; Vignali, Claudio - In: Management decision : MD 34 (1996) 8, pp. 6-16

Persistent link: https://www.econbiz.de/10006589267

The Marketing Mix Redefined and Mapped: Introducing the MIXMAP Model

Vignali, Claudio; Davies, B.J. - In: Management decision : MD 32 (1994) 8, pp. 11-16

Persistent link: https://www.econbiz.de/10006598635

Proposed Entry into the German Market (Tiara Paints)

Vignali, Claudio; Schmidt, Ruth A. - In: Management decision : MD 32 (1994) 3, pp. 29-33

Persistent link: https://www.econbiz.de/10006598708

Market Entry Strategy for Italy (Crown Berger)

Vignali, Claudio; Tarry, Alan - In: Management decision : MD 32 (1994) 3, pp. 11-18

Persistent link: https://www.econbiz.de/10006598711

Positive reputation - a factor of success - using the example of German food retail companies

Klotz, Jill; Vignali, Claudio - In: World review of entrepreneurship, management and … 6 (2010) 4, pp. 291-303

Persistent link: https://www.econbiz.de/10009870183

Perceived value as a basis for shaping the offer of service provider : cases from UK and Croatia

Pandza, Irena; Vignali, Claudio - In: World review of entrepreneurship, management and … 6 (2010) 4, pp. 263-275

Persistent link: https://www.econbiz.de/10009870185

Higher education knowledge transfer and at the stimulation of economic growth : a case study executed for Universities of Applied Sciences in Austria

Kaufmann, Hans-Rüdiger; Vignali, Claudio; Orange, Graham; … - In: International journal of management cases 9 (2007/08) 1, pp. 13-22

Persistent link: https://www.econbiz.de/10009071384

Developing a postgraduate programme for a company′s sales management workforce

Vignali, Claudio; Jones, Peter - In: Industrial and Commercial Training 27 (1995) 6, pp. 15-20

Very few of the business and management programmes within UK universities focus on sales and sales management or were designed specifically to meet the needs of those wishing to make, or further, their careers in sales. Describes a postgraduate programme developed at the Manchester Metropolitan...

Persistent link: https://www.econbiz.de/10014755845