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Constructing effective questionnaires
Peterson, Robert A. - 2000
Persistent link: https://www.econbiz.de/10004580172
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Marketing research
Peterson, Robert A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10009587905
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Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing
Peterson, Robert A.; Kim, Yeolib; Jeong, Jaeseok - In: Psychology & Marketing 37 (2019) 3, pp. 428-440
Persistent link: https://www.econbiz.de/10012189607
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Electronic marketing and the consumer
Peterson, Robert Allen (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000626728
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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed
Persistent link: https://www.econbiz.de/10000083235
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Hispanic ethnicity and media behavior
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of advertising research 48 (2008) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
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Trends in consumer behavior research
Peterson, Robert A. - 1977
Persistent link: https://www.econbiz.de/10000572970
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10003356223