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Marketing
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Peterson, Robert A.
140
Chin, Wynne W.
36
Kerin, Roger A.
20
Brown, Steven P.
17
Crittenden, Victoria Lynn
16
Albaum, Gerald
13
Mahajan, Vijay
8
Albaum, Gerald S.
7
Crittenden, Victoria L.
7
Kozmetsky, George
6
Schwarz, Andrew
6
Hanna, Richard C.
5
Lam, Son K.
4
Marcoulides, George A.
4
Villarreal, Ricardo
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Balasubramanian, Sridhar
3
Cooper, Randolph B.
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Jeong, Jaeseok
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Kim, Yeolib
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Rogers, Mary Margaret
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Saunders, Carol S.
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Crittenden, Victoria
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Heinzl, Armin
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Lewis, William
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Journal of the Academy of Marketing Science
12
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9
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7
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International Journal of Management and Marketing Research
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
18
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3
USB Cologne (business full texts)
1
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81
When things go wrong : account strategy following a corporate crisis event
Brocato, E. Deanne
;
Peterson, Robert A.
;
Crittenden, …
- In:
Corporate reputation review : an international journal
15
(
2012
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10009571227
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82
Multilevel (network) marketing : an objective view
Albaum, Gerald
;
Peterson, Robert A.
- In:
The marketing review
11
(
2011
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10009428159
Saved in:
83
Measuring business related ethicality globally : cultural emic or etic?
Rogers, Mary Margaret
;
Peterson, Robert A.
;
Albaum, …
- In:
International journal of management and marketing …
6
(
2013
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009745355
Saved in:
84
The AMS review : year 2
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 45-47
Persistent link: https://www.econbiz.de/10009717341
Saved in:
85
A cross-national comparison of extreme response style measures
Peterson, Robert A.
;
Rhi-Perez, Pablo
;
Albaum, Gerald
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10010242927
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86
Convenience samples of college students and research reproducibility
Peterson, Robert A.
;
Merunka, Dwight R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1035-1041
Persistent link: https://www.econbiz.de/10010364049
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87
Business-related ethical attitudes of future business executives and leaders in the European Union
Albaum, Gerald S.
;
Peterson, Robert A.
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 4-16
Persistent link: https://www.econbiz.de/10010497699
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88
Marketing strategy
Peterson, Robert A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773105
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89
On the impactfulness of theory and review articles
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009678946
Saved in:
90
Ruminations about making a theoretical contribution
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 67-71
Persistent link: https://www.econbiz.de/10009679351
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