Zhang, Zhiming; Li, Yi; Gong, Chen; Wu, Haidong - In: Journal of Fashion Marketing and Management: An … 6 (2002) 1, pp. 53-62
In this paper, the importance of product attributes of casual wear for Chinese consumers was investigated. Data were gathered from a questionnaire survey conducted in six cities of China. A total of 15 attributes were identified, and it was found that fit, comfort, style, color and workmanship...