Purpose – Tiger Woods suffered minor injuries and major scrutiny into his personal life due to a suspicious car crash. Previous research suggests that his sponsors would be expected to suffer a significant negative shock. The purpose of this paper is to determine if there was such a shock and...

Psychology and finance -- Overconfidence -- Pride and regret -- Risk perceptions -- Decision frames -- Mental accounting -- Forming portfolios -- Representativeness and familiarity -- Social interaction and investing -- Emotion and investment decisions -- Self-control and decision making --...