Yumurtacı Hüseyinoğlu, Işık Özge; Galipoğlu, Erdem; … - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 711-729
Purpose The purpose of this paper is to evaluate how retailing companies use social media, local and mobile commerce in their omni-channel management strategy. This approach, also known as SO-LO-MO, encompasses customer touchpoints that offer numerous available channels to consumers. The paper...