Sharma, Sunil; Dixit, Mukund R.; Karna, Amit - In: Journal of Asia Business Studies 10 (2016) 2, pp. 105-124
Purpose Firms take design leaps when they imitate an established business model developed either by another firm or in another market to create business opportunities. While recent research has suggested the use of contextual intelligence for imitation, the exact process of adaptation of a...