Purpose – The purpose of the paper is to present practical methodological insights into doing research with the owner-managers of small and medium enterprises. Design/methodology/approach – Practical methodological lessons are reported from a project involving interviews with owner-managers...

Purpose – The purpose of this paper is to describe the application of the diary-interview method in the context of research on technological learning in the New Zealand dairy industry. Design/methodology/approach – The diary-interview method was used to collect data from 8 farmers operating...

Purpose – The purpose of this paper is to move away from the studies that have to date only focused on “visible women” (those who are running businesses as owner‐managers or as active partners, i.e. as copreneurs) to a focus on those that are largely invisible. These are the women who...

Purpose – The purpose of this paper is to describe the application of the diary‐interview method in the context of research on technological learning in the New Zealand dairy industry. Design/methodology/approach – The diary‐interview method was used to collect data from 8 farmers...

Purpose – The purpose of the paper is to present practical methodological insights into doing research with the owner‐managers of small and medium enterprises. Design/methodology/approach – Practical methodological lessons are reported from a project involving interviews with...

Purpose – The purpose of this paper is to explore the business assistance realities of New Zealand small and medium enterprise (SME) owner‐managers in order to better understand those experiences in terms of their ability to identify and use what is provided. Design/methodology/approach –...