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A study of reference-price formation in value judgment

Lii, Yuan-shuh; Lee, Monle; Lin, Ming-ji James; Lin, … - In: International journal of commerce and management 19 (2009) 4, pp. 278-292

Persistent link: https://www.econbiz.de/10003918805

Hotel employees' uniform and their self-perceptions in Southern California

Yeh, Ronnie; Tu, Yi-ting; Chuang, Ning-kuang; Lin, … - In: Tourism management perspectives : TMP 6 (2013), pp. 79-81

Persistent link: https://www.econbiz.de/10010118792

Hotel employees' uniform and their self-perceptions in Southern California

Yeh, Ronnie; Tu, Yi-ting; Chuang, Ning-kuang; Lin, … - In: Tourism management perspectives : TMP 6 (2013), pp. 79-81

Persistent link: https://www.econbiz.de/10009734911

Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm

Lii, Yuan-shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2012) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10009516787

Balancing the scales : recovering from service failures depends on the psychological distance of consumers

Lii, Yuan-shuh; Pant, Anurag; Lee, Monle - In: The service industries journal 32 (2012) 11, pp. 1775-1790

Persistent link: https://www.econbiz.de/10009581429

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Lii, Yuan-Shuh; Lee, Monle - In: Journal of Business Ethics 105 (2012) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10009403277

Balancing the scales: recovering from service failures depends on the psychological distance of consumers

Lii, Yuan-shuh; Pant, Anurag; Lee, Monle - In: The Service Industries Journal 32 (2011) 11, pp. 1775-1790

The purpose of this research is to enhance knowledge about service recovery by investigating the feelings of psychological distance in the relationship between customers' perceptions of service recovery efforts of the perceived justice dimensions (distributive, procedural, and interactional...

Persistent link: https://www.econbiz.de/10010620461

Balancing the scales: recovering from service failures depends on the psychological distance of consumers

Lii, Yuan-shuh; Pant, Anurag; Lee, Monle - In: The service industries journal 32 (2012) 11, pp. 1775-1791

Persistent link: https://www.econbiz.de/10009994730

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Lii, Yuan-Shuh; Lee, Monle - In: Journal of business ethics : JOBE 105 (2011) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10009805546

The joint effects of compensation frames and price levels on service recovery of online pricing error

Lii, Yuan-shuh; Lee, Monle - In: Managing service quality : MSQ ; an international journal 22 (2012) 1, pp. 4-21

Persistent link: https://www.econbiz.de/10009823128

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