Purpose The purpose of this study is to study the impact of new product announcements on the shareholder value in India since; there is lack of perceptive results regarding the impact. Also, an attempt has been made to analyse the determinants of value creation, by industry type, which has so far...

Purpose – The purpose of this study is to utilize the concept of resource based approach to ascertain the resources and the interactions that exist among these resources leading to differential performance in the Indian pharmaceutical industry. Based on review of the literature, the study also...

Purpose – The paper aims to analyze and compare the branding strategies used in the three sectors namely FMCG, services and durables. Design/methodology/approach – Based on the literature review, a more comprehensive list of branding strategies is proposed. A content analysis of 600 randomly...