Purpose – This paper aims to create a social constructivist perspective on collaborative architecture that is complementary to the rational‐analytic perspective as embodied in the “hard” project management tools. Design/Methodology/approach – Two theoretical perspectives from the field...

This paper describes part of the results of a research project that focuses on the interface between new product development (NPD) and production. The following question is addressed: 'What is the influence of the inherent differences in learning styles within NPD and within Production on the...