This paper presents an attempt to extend the evaluation process of the structural characteristics of the Greek tourist market and their outcome, especially with regards to the pricing policy of hotel services. Under this framework, we use a combinational analysis of factors of the Theory of...

Crete is admired for its Ancient Culture. It is suitably located for athletic activities as it can offer ideal weather and environmental conditions as well as an extensive coastline. The island is one of the most suitable regions in Greece for exercising both marine and ground athletic...

This paper identifies the major demographic trends and their implications for consumer market. It is important to know how will demographic change influence the tourism market in particularly and how can the tourist industry adapt to these. The advancing ageing of society will result in far...