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132
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114
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64
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171
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
172
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
173
Multivariate visual diffusion for social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376755
Saved in:
174
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376777
Saved in:
175
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
-
2011
Persistent link: https://www.econbiz.de/10009376785
Saved in:
176
Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377074
Saved in:
177
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
178
Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377077
Saved in:
179
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
180
Food, sex and the hunger for distinction
Berger, Jonah
;
Shiv, Baba
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 464-472
Persistent link: https://www.econbiz.de/10009384867
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