Purpose – The purpose of this paper is to determine the potential contributions of corporate art collections (CACs) to the process of corporate identity management within companies. Design/methodology/approach – Respondents in 181 enterprises in nine different countries completed a...

Purpose – The aim of this paper is to examine the factors that induced people to follow the 2005 Ashes cricket series on television and to explore the implications of these factors for the marketing of English cricket as a brand. Design/methodology/approach – A total of 427 members of the...