During the past decade, the preferred medium for advertising has seen a dramatic shift away from print media and other traditional means of distribution. In 2009 alone, it is estimated that advertising spending dropped by between 10 and 20 percent for newspapers, consumer magazines, radio, and...

During the past decade, the preferred medium for advertising has seen a dramatic shift away from print media and other traditional means of distribution. In 2009 alone, it is estimated that advertising spending dropped by between 10 and 20 percent for newspapers, consumer magazines, radio, and...

In this paper we analyze the effects of the real exchange rate volatility on South Africa’s trade flows with the European Union over the period 1980 to 2009. Our study uses quarterly trade flows on South Africa’s exports and imports and utilizes the bounds testing approach to...

This paper estimates South Africa's disaggregated import demand function with Nigeria from 1992 to 2010 utilizing the bounds testing approach to co-integration and the unrestricted error-correction model. We further estimate South Africa's short-run and long-run import elasticities. Our results...

In this paper we analyze the effects of the real exchange rate volatility on South Africa's trade flows with the European Union over the period 1980 to 2009. Our study uses quarterly trade flows on South Africa's exports and imports and utilizes the bounds testing approach to cointegration, and...