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Using diffusion models to forecast new product sales

Geurts, Michael D.; Whitlark, David B. - In: Marketing and research today : the journal of the … 24 (1996) 3, pp. 202

Persistent link: https://www.econbiz.de/10006403616

NEW PRODUCT FORECASTING WITH A PURCHASE INTENTION SURVEY

Whitlark, David B.; Geurts, Michael D.; Swenson, Michael J. - In: The journal of business forecasting : methods & systems 12 (1993) 3, pp. 18-21

Persistent link: https://www.econbiz.de/10006358788

Improving Survey Completion Rates and Sample Representativeness Using Highly-Interesting Questions : A National Panel Experiment Comparing One and Two Stage Questions

Hansen, Jared M.; Smith, Scott M.; Geurts, Michael D. - 2009

In this article, the insertion of a two-staged highly interesting question in an online, survey-based field experiment is shown to produce better survey completion rate (i.e., decreases completion refusal by 8%) and sample representativeness (increases the number of moderate answer patterns by...

Persistent link: https://www.econbiz.de/10014046993

Forecasting retail sales using alternative models

Geurts, Michael D.; Patrick Kelly, J. - In: International Journal of Forecasting 2 (1986) 3, pp. 261-272

Persistent link: https://www.econbiz.de/10005428748

Practical techniques of business forecasting : George Kress, (Quorum, Westport, CT, 1985) pp. 259, $39.95.

Geurts, Michael D. - In: International Journal of Forecasting 3 (1987) 3-4, pp. 532-533

Persistent link: https://www.econbiz.de/10005428847

"In defense of ARIMA modeling", by D.J. Pack

Geurts, Michael D.; Kelly, J. Patrick - In: International Journal of Forecasting 6 (1990) 4, pp. 497-499

Persistent link: https://www.econbiz.de/10005429482

SECTION 1 - SIX WAYS TO MAKE SALES FORECASTS MORE ACCURATE

Geurts, Michael D.; Whitlark, David B. - In: The journal of business forecasting : methods & systems 18 (1999) 4, pp. 21-27

Persistent link: https://www.econbiz.de/10006291977