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Service dominant logic : implications at the marketing/entrepreneurship interface
Kasouf, Chickery J.; Darroch, Jenny; Hultman, Claes M.; … - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10003949109
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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Entrepreneurial Marketing and University Education
Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - In: Handbook of Research in Entrepreneurship Education, Volume 1
This authoritative and comprehensive Handbook showcases the nature and benefits of the new wave in entrepreneurship education emerging as a result of revised academic programmes developed to reflect new forms of entrepreneurship.
Persistent link: https://www.econbiz.de/10011175107
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The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
Miles, Morgan P.; Lewis, Gemma K.; Hall-Phillips, Adrienne - In: Journal of strategic marketing 24 (2016) 1, pp. 34-46
Persistent link: https://www.econbiz.de/10011580580
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The moderating role of explanatory style between experience and entrepreneurial self-efficacy
Kasouf, Chickery J.; Morrish, Sussie C.; Miles, Morgan P. - In: International entrepreneurship and management journal 11 (2015) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011326135
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Entrepreneurship's relevance to marketing
Miles, Morgan P.; Crispin, Stuart; Kasouf, Chickery J. - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 126-136
Persistent link: https://www.econbiz.de/10009507693
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The evolution and development of entrepreneurial marketing
Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10003723462
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Entrepreneurial marketing and university education
Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - 2007
Persistent link: https://www.econbiz.de/10003691984
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Entrepreneurship's relevance to marketing
Miles, Morgan P.; Crispin, Stuart; Kasouf, Chickery J. - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 126-136
Persistent link: https://www.econbiz.de/10009897796
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A research note on market creation in the pharmaceutical industry
Darroch, Jenny; Miles, Morgan P. - In: Journal of Business Research 64 (2011) 7, pp. 723-727
When a firm launches a market-creating innovation, it launches a new product for which there are no close product substitutes. Thus, the new product causes a shift in the existing product-market structure of an industry. This paper reports on the findings of the analysis of 51 large...
Persistent link: https://www.econbiz.de/10009023852