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The Case of Mexicali Fresh: Bringing a Restaurant to New Zealand

Miles, Morgan P.; Kirkley, W.W.; Darroch, Jenny - In: Journal of Research in Marketing and Entrepreneurship 9 (2007) 1, pp. 102-116

Much of the information for this case was taken from interviews by the first and second authors with Cindy and John Buell at Mexicali Fresh, taken directly from the Buell’s Mexicali Fresh Business Plan, and updated information from their blog posted on http://mexigrill.blogspot.com . In...

Persistent link: https://www.econbiz.de/10014902606

Opportunity assessment : a framework integrating positive psychology and environmental variables

Kasouf, Chickery J. - In: Research at the marketing-entrepreneurship interface, (pp. 233-245). 2003

Persistent link: https://www.econbiz.de/10003845323

Marketing through turbulent times

Darroch, Jenny - 2010

Persistent link: https://www.econbiz.de/10003881503

Drucker on marketing: remember, customers are the reason you are in business

Darroch, Jenny - In: The Drucker difference : what the world's greatest …, (pp. 255-267). 2010

Persistent link: https://www.econbiz.de/10003923805

Marketing through turbulent times

Darroch, Jenny - 2010

Persistent link: https://www.econbiz.de/10004947252

The role of trust in buyer : seller conflict management

Celuch, Kevin; Bantham, John H.; Kasouf, Chickery J. - In: Journal of business research : JBR 64 (2011) 10, pp. 1082-1088

Persistent link: https://www.econbiz.de/10009270582

Electronic business in the supply chain : a risk-based contingency model

Hunter, Lisa M.; Kasouf, Chickery J.; Curry, Kathryn - In: Research at the marketing-entrepreneurship interface, (pp. 65-84). 2003

Persistent link: https://www.econbiz.de/10003844671

An extension of the marriage metaphor in buyer–seller relationships: An exploration of individual level process dynamics

Celuch, Kevin G.; Bantham, John H.; Kasouf, Chickery J. - In: Journal of business research : JBR 59 (2006) 5, pp. 573-581

Persistent link: https://www.econbiz.de/10006713207

A perspective of partnerships based on interdependence and dialectical theory

Bantham, John H.; Celuch, Kevin G.; Kasouf, Chickery J. - In: Journal of business research : JBR 56 (2003) 4, pp. 265-274

Persistent link: https://www.econbiz.de/10006721306

Knowledge Workers and Organizational Learning: Narratives from Biotechnology

Elmes, Michael B.; Kasouf, Chickery J. - In: Management learning : the journal for managerial and … 26 (1995) 4, pp. 403-422

Persistent link: https://www.econbiz.de/10006858969