This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The...

The purpose of this paper is to explore an ongoing application of the entrepreneurial method applied to the problem of food security in the developing world as an alternative logic. Food production and marketing channels in the developing world are often based on scientific logic starting with...

This quasi-experimental study examines consumer reactions to including projected energy and carbon costs in print ads for a TV, using an online survey of 2566 Australian consumers. This study determines whether consumers' temporal orientation (past vs. future) moderates these reactions....