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Purpose – The purpose of this paper is to examine sales manager training approaches, methods, and instructors (as well as their perceived effectiveness, frequency, and assessment). Design/methodology/approach – Utilizing a survey approach, data were collected (and analyzed) from 355 members...
Persistent link: https://www.econbiz.de/10014843151
Recognizing the importance of the sales manager to the success of the organization, researchers are beginning to focus attention on the sales manager. Presents the results of an exploratory study designed to isolate differences in the training of sales managers in smaller and larger...
Persistent link: https://www.econbiz.de/10014843289
Notes that researchers and practitioners recognize that listening is a crucial basic skill on a par with reading, writing, and speaking. Although effective listening is important in almost every profession, it seems particularly significant in business‐to‐business selling. Effective...
Persistent link: https://www.econbiz.de/10014843316
Salesforce turnover rates are increasing dramatically. As a result, retention of good salespeople is a critical concern for sales managers. It is suggested that salesforce turnover can be reduced through the use of better selection criteria. To that end, a multiple criteria approach is outlined...
Persistent link: https://www.econbiz.de/10014783547
Traditionally, European firms have opted for hiring Americans to sell their products in the USA. However, the recent enactment of the Americans with Disabilities Act (ADA) highlights the growing complexity of discrimination regulation in the USA. Even before enactment of this landmark...
Persistent link: https://www.econbiz.de/10014783654
Purpose – The purpose of this paper is to examine practices of and differences between small and large organizations as they relate to the training of sales managers. Design/methodology/approach – Utilizing a survey approach, data were collected from a sample of sales managers and trainers...
Persistent link: https://www.econbiz.de/10014667958
As we move towards a global economy, success will be determined by how well countries are able to compete in international markets. Japan has realized the importance of implementing custom‐made marketing programmes to support products, as well as designing products to fit customer needs. This...
Persistent link: https://www.econbiz.de/10014946407
Purpose: The purpose of this study is to investigate the influence of network relationships and institutional environment on premium winegrowers’ internationalization process. Design/methodology/approach: This study uses a case study approach to examine two premium wine producers engaged in...
Persistent link: https://www.econbiz.de/10012277243
Persistent link: https://www.econbiz.de/10009507931
Persistent link: https://www.econbiz.de/10012484653