Purpose: The purpose of the research is to explore how small and medium enterprises (SMEs) in central China achieve intelligent transformation through the use of artificial intelligence (AI). Because of unequal resource allocation, constraints on the intelligent transformation of SMEs in...

Internet has become a platform for companies in the travel and tourism industry to bring their products and services to the customers around the world in a direct, efficient, and cost-minimising fashion. In this research, we develop an index system for the evaluation of Chinese tourism websites,...

Internet has become a platform for companies in the travel and tourism industry to bring their products and services to the customers around the world in a direct, efficient, and cost-minimising fashion. In this research, we develop an index system for the evaluation of Chinese tourism websites,...