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Marketing the political product

Reid, David McHardy - In: European journal of marketing : EJM 22 (1988) 9, pp. 34-47

Persistent link: https://www.econbiz.de/10001075995

Towards effective product management

Reid, David McHardy - In: European journal of marketing : EJM 22 (1988) 5, pp. 32-43

Persistent link: https://www.econbiz.de/10001049945

Fake news and indierence to truth : dissecting tweets and state of the union addresses by presidents Obama and Trump

Allen, David E.; McAleer, Michael; Reid, David McHardy - 2018

Persistent link: https://www.econbiz.de/10011823286

Fake news and indifference to truth : dissecting tweets and state of the union addresses by presidents Obama and Trump

Allen, David E.; McAleer, Michael; Reid, David McHardy - 2018

State of the Union Addresses (SOUA) by two recent US Presidents, President Obama (2016) and President Trump (2018), and a series of recent of tweets by President Trump, are analysed by means of the data mining technique, sentiment analysis. The intention is to explore the contents and sentiments...

Persistent link: https://www.econbiz.de/10011801434

Win the China IP war and gain globally

Reid, David McHardy; MacKinnon, Simon - In: Thunderbird international business review 52 (2010) 6, pp. 475-489

Persistent link: https://www.econbiz.de/10008735759

Preventing global warming : the United States, China, and intellectual property

Ajemian, Chris K.; Reid, David McHardy - In: Business and society review : a quarterly forum on the … 115 (2010) 4, pp. 417-436

Persistent link: https://www.econbiz.de/10008810122

Marketing the political product

Reid, David McHardy - 2008

Persistent link: https://www.econbiz.de/10003717597

Changes in Japan's Post-Bubble Business Environment: Implications for Foreign-Affiliated Companies

McHardy Reid, David - In: Journal of international marketing 7 (1999) 3, pp. 38-63

Persistent link: https://www.econbiz.de/10007244845

Executive Insights: Perspectives for International Marketers on the Japanese Market

McHardy Reid, David - In: Journal of international marketing 3 (1995) 1, pp. 63-84

Persistent link: https://www.econbiz.de/10007254517

Chaos in Korea: discerning opportunities

McHardy Reid, David - In: International journal of logistics : research and … 1 (2000) 1, pp. 44-67

Persistent link: https://www.econbiz.de/10006041710