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A test of the equivalent risk...
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Examining loss aversion for quality versus loss aversion for price
Sivakumar, K.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10009243280
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2
Optimal pricing in tiered markets
Sivakumar, K.
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10009769819
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3
National culture and inter-tier price competition
Sivakumar, K.
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 131-138
Persistent link: https://www.econbiz.de/10010384241
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4
Asymmetric quality tier competition : an alternative explanation
Sivakumar, K.
-
1997
Persistent link: https://www.econbiz.de/10000977760
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5
A test of the equivalent risk class hypothesis
Sivakumar, K.
- In:
Finance India : the quarterly journal of Indian …
4
(
1990
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10001108561
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6
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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7
Knowledge indicators for implementation of knowledge creation : a critical examination using structural equation modeling
Sivakumar, K.
- In:
The IUP journal of knowledge management : IJKM
16
(
2018
)
3
,
pp. 30-43
Persistent link: https://www.econbiz.de/10011981746
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8
A unified conceptualization of the attraction effect
Sivakumar, K.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011741479
Saved in:
9
Examining loss aversion for quality versus loss aversion for price
Sivakumar, K.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10009884980
Saved in:
10
Online Review Characteristics and Trust : A Cross‐Country Examination
Dong, Beibei
;
Li, Mei
;
Sivakumar, K.
- In:
Decision Sciences
50
(
2018
)
3
,
pp. 537-566
Persistent link: https://www.econbiz.de/10012193123
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