Consumers in today’s marketplace have seemingly endless choices with regards to produce. Peach growers and retailers in Ontario, Canada, have begun taking steps to increase demand for their products. This study investigates the impact of those strategies on the market. Using conjoint...

The impact of introducing low quality fruit into the supply chain can have ramifications throughout the value chain. Taking peaches as an example, we utilize a Canada wide online consumer survey to better understand how a low quality purchase will affect a consumers’ repurchase from the...

This research estimates the annual economic impact of the fire ant on key urban sectors in Texas. A study was conducted in 1998-1999 in the 5 metroplexes of Austin, Dallas, Fort Worth, San Antonio and Houston to estimate the costs of controlling and managing fire ants (Lard, et al). This study...

The imported fire ant has become a major economic pest to various sectors of the Texas economy. In order to determine the economic impact of this pest on selected urban areas, an economic study was conducted in 1998-1999 in the 5 metroplexes of Austin, Dallas, Fort Worth, San Antonio and Houston...

The environmental horticulture industry, also known as the “Green Industry”, is the second most important sector in the United States’ agricultural economy in terms of economic output and one of the fastest growing segments of agriculture; however, it has experienced a steady slowdown in...