Lu, Yuanzhu; Xing, Xiaolin; Tang, Fang-Fang - In: Annals of Economics and Finance 9 (2008) 2, pp. 315-343
We consider a duopoly market in which two retailers with different reputation compete in prices and one of the retailers is considering selling through a new channel. Consumers are reputation sensitive and averse to the new channel. In addition, the reputation sensitivity and new channel...