Brauer, Jurgen; VanTuyll, Hubert P.; Van Tuyll, Hubert P. - 2008
Preface -- Economics -- Economics -- Principle I: Opportunity cost -- Principle II: Expected marginal costs and benefits -- Principle III: Substitution -- Principle IV: Diminishing marginal returns -- Principle V: asymmetric information and hidden characteristics -- Principle VI: Hidden actions...