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Neurowissenschaftliche Analyse des Regret-Effektes und der Beeinflussbarkeit der Kaufentscheidungszufriedenheit
Aholt, Andreas; Neuhaus, Carolin; Teichert, Thorsten; … - In: NeuroPsychoEconomics 2 (2007) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10003520061
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Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf; Möll, Thorsten; Elger, Christian Erich - In: Marketing : ZFP ; journal of research and management 30 (2008) 2, pp. 109-127
Persistent link: https://www.econbiz.de/10003709012
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Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10009838778
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Neurophysiologische Korrelate von Kaufentscheidungs- und Bewertungsprozessen
Weber, Bernd; Franke, Marie-Kristin; Aholt, Andreas; … - In: NeuroPsychoEconomics 4 (2009) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003828649
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Neurophysiologische Korrelate von Kaufentscheidungs- und Bewertungsprozessen
Weber, Bernd; Franke, Marie-Kristin; Aholt, Andreas; … - In: NeuroPsychoEconomics 4 (2009) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10009951794
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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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The neuroeconomics of voting: Neural evidence of different sources of utility in voting
Bischoff, Ivo; Neuhaus, Carolin; Trautner, Peter; … - 2012
Which motives drive the decision of a voter to approve or reject a policy proposal? The Public Choice literature distinguishes between instrumental and expressive voting motives. We investigate the importance of these motives by analysing the patterns of neural activity in different voting...
Persistent link: https://www.econbiz.de/10010294400
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Preise im Kopf: Vom Teuro zur Schnäppchenjagd
Weber, Bernd; Neuhaus, Carolin - In: Neuromarketing : Erkenntnisse der Hirnforschung für …, (pp. 32-47). 2007
Persistent link: https://www.econbiz.de/10003478014
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Aesthetic package design : a behavioral, neural, and psychological investigation
Reimann, Martin; Zaichkowsky, Judith Lynne; Neuhaus, Carolin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 431-441
Persistent link: https://www.econbiz.de/10008728832
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The neuroeconomics of voting : neural evidence of different sources of utility in voting
Bischoff, Ivo; Neuhaus, Carolin; Trautner, Peter; … - 2012 - This version:July 10, 2012
Which motives drive the decision of a voter to approve or reject a policy proposal? The Public Choice literature distinguishes between instrumental and expressive voting motives. We investigate the importance of these motives by analysing the patterns of neural activity in different voting...
Persistent link: https://www.econbiz.de/10009560042