A fundamental decision every merchant has to make is on is how large his stores should be. This is particularly true in light of the drastic changes retail concepts have seen in the last decade. There has been a noticeable tendency, particularly for food and convenience retailers, to open more...

The increasing processing of the consumers‘ personal data in order to be lateremployed in a direct, personalized and interactive marketing approaches has intensified thediscussion on how to address the consumer‘s private space without affecting his or her privacy. Thepaper proposes a new...

This paper compares consumers' brand exploration when shopping online versus in a brick-and-mortar store. I use a new scanner dataset to compare the behavior of households shopping online and in-store at the same chain, for identical items and prices. I find that brand exploration is more...

A common explanation for the prevalence of "just-below" pricing is that consumers irrationally perceive a price such as $9.99 as significantly lower than $10. This paper offers an alternative explanation that preserves rationality: rational consumers may not include price endings in their...

The present study contributes to the literature of countercyclical price markups (real price rigidities). Specifically, it discusses the relation between new product introductions and industry and aggregate demand fluctuations, as well as their impact on firms' pricing policies, and in...

In the current economic and socio-demographic context, the pressure exerted over the informatic departments by the top management in order to have them offer a high volume of information in a short time, efficient for maintaining and developing the busine

In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

Communication in the European Union combines the information with the new communication techniques, thus having a profit that is selling an image. However communication is a complex phenomenon which can not be reduced to persuasion. Communication Policy o

In recent years the talk increasingly about performance and so were many concepts regarding the definition, classification and highlighting ways of enhancing performance in an organization. Management concepts that dominate modern organizations are value

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex