Song, Yongtao; Su, Qin; Liu, Qiang; Wang, Tieshan - In: Journal of Business & Industrial Marketing 27 (2012) 4, pp. 286-298
Purpose – The paper aims to present how relationship value is created and how it influences the existing buyer‐supplier relationship and the buyer's performance. It seeks to introduce the construct of business relationship function to analyze why the business relationship is valuable and to...