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A proposed model of online consumer behavior: Assessing the role of gender

Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of Business Research 63 (2010) 9-10, pp. 926-934

This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and...

Persistent link: https://www.econbiz.de/10008871470

Modeling the impact of internet atmospherics on surfer behavior

Richard, Marie-Odile - In: Journal of Business Research 58 (2005) 12, pp. 1632-1642

Persistent link: https://www.econbiz.de/10005473418

A model of consumer web navigational behavior: conceptual development and application

Richard, Marie-Odile; Chandra, Ramdas - In: Journal of Business Research 58 (2005) 8, pp. 1019-1029

Persistent link: https://www.econbiz.de/10005474229

Impact of culture on marketing strategy : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 62 (2009) 10, pp. 921-923

Persistent link: https://www.econbiz.de/10003887520

New developments in global consumer behavior and marketing strategy : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227

Persistent link: https://www.econbiz.de/10010245291

Culture and the adoption of new information technologies : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 121 (2020), pp. 375-377

Persistent link: https://www.econbiz.de/10012417357

The future of ethnic marketing in a globalized world : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 269-272

Persistent link: https://www.econbiz.de/10011771894

A new approach to nonlinear consumer behavior and market segmentation by the use of orthogonal polynomials

Laroche, Michel - 1976 - [Mikrofiche-Ausg.]

Persistent link: https://www.econbiz.de/10004855198

Digital innovations, impacts on marketing, value chain and business models : An introduction

Sahut, Jean‐Michel; Dana, Léo‐Paul; Laroche, Michel - In: Canadian Journal of Administrative Sciences / Revue … 37 (2019) 1, pp. 61-67

Persistent link: https://www.econbiz.de/10012188951

From desire to help to taking action : Effects of personal traits and social media on market mavens’ diffusion of information

Kiani, Isar; Laroche, Michel - In: Psychology & Marketing 36 (2019) 12, pp. 1147-1161

Persistent link: https://www.econbiz.de/10012189562