Purpose This paper is dedicated to answer two questions: What is the business model of interactive television (iTV) ad at China’s Spring Festival Gala; and Why the business model of iTV ad creates different commercial values for different firms. Design/methodology/approach The two questions can...

Purpose – Information sharing is an important component of cooperation in supply chain management. However, it has long been debated whether there is value in information sharing, how large the value is, if any, and what factors affect it. The purpose of the paper lies in investigating these...

Purpose – Although a lot of attention has been paid to demand information sharing in the recent decade, few studies look at the value of supply information sharing. The purpose of this paper is to address the importance of timely supply information sharing to the supply chain management under...