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Metaphorical myopia: some thoughts on analogical thinking
Brown, Stephen - In: The SAGE handbook of marketing theory, (pp. 266-280). 2010
Persistent link: https://www.econbiz.de/10003923136
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And then we come to the brand : academic insights from international bestsellers
Brown, Stephen - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 70-86
Persistent link: https://www.econbiz.de/10009301241
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Words of a feather : confessions of a Thomas Twitcher
Brown, Stephen - In: Marketing intelligence & planning 29 (2011) 1, pp. 9-21
Persistent link: https://www.econbiz.de/10009006869
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I have seen the future and it sucks : reactionary reflections on reading, writing and research
Brown, Stephen - In: European business review : EBR ; the official journal … 24 (2012) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009487841
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World's largest metaphor hits iceberg : travelling in trope on Titanic
Brown, Stephen - 2012
Persistent link: https://www.econbiz.de/10009768149
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Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen - In: Journal of historical research in marketing 3 (2011) 4, pp. 449-468
Persistent link: https://www.econbiz.de/10009407718
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Retro from the get-go : reactionary reflections on marketing's yestermania
Brown, Stephen - In: Journal of historical research in marketing 5 (2013) 4, pp. 521-536
Persistent link: https://www.econbiz.de/10010200707
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I'm buying, Jack! : fooling around an ambiguous brand
Brown, Stephen - In: Journal of consumer behaviour : an international … 13 (2014) 2, pp. 108-121
Persistent link: https://www.econbiz.de/10010348827
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She was fine when she left here : polysemy, patriarchy, and personification in brand Titanic's birthplace
Brown, Stephen - In: Psychology & marketing 31 (2014) 1, pp. 93-102
Persistent link: https://www.econbiz.de/10010251697
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Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen - In: The marketing book, (pp. 21-36). 2016
Persistent link: https://www.econbiz.de/10011471624